Dining inspired
by art.
A minimal, Judd-inspired restaurant branding and design concept.
Celebrating Donald Judd's minimalism.
This university project reimagined dining through the lens of minimalist sculptor Donald Judd. I designed a complete brand experience—logo, colors, uniforms, menus, and visual guidelines—all reflecting Judd's clean lines, simplicity, and artistic philosophy.
Bold simplicity meets functionality.
The branding focused on “Judd Orange,” a vibrant, recognizable color central to the logo and visual system. This choice provided visual intrigue and clear, minimal communication suitable for diverse customers.
Consistency across every touchpoint.
Beyond print and uniforms, the branding included concepts for signage, menus, and vehicle wraps, ensuring clarity and cohesion throughout all brand interactions—each detail thoughtfully echoing Judd's distinct minimalism.
The Stack
The Inspiration behind the Logo design
I chose a bright easily recognizable ‘Judd Orange’ that is effective and intriguing to prospective customers of all ages and backgrounds.
Minimalism as creative discipline.
This project taught me the power of restraint in design—how simplicity can communicate personality, clarity, and strength. It deepened my understanding of brand consistency and thoughtful visual storytelling.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
