A sharper identity,
forged in motion
A concept pitch for branding, web, and motion design.
Crafting a brand that cuts through the noise.
The client was looking to refresh the dipreteforge.com website and strengthen their brand presence. After researching the market and understanding their visual pain points, I developed a proposal focused on creating a standout identity—one that could build trust, loyalty, and long-term growth.
Built for impact at every touchpoint.
I designed a clean, modern website layout that emphasized bold product photography, simplified navigation, and clear visual hierarchy. Alongside the site, I created a suite of social ad designs to support brand awareness and sales. Together, the system was built to function seamlessly—from product discovery to user conversion.
A sharper identity in motion.
To elevate the brand’s existing logo, I explored motion graphics that brought the forge’s identity to life. These subtle animations added a layer of digital polish and helped communicate energy and craft without changing the core mark. The visual refresh also included a bold new color system inspired by forging equipment and industrial tones—giving the brand strength, contrast, and clarity.
Creative growth comes with every pitch.
While the proposal was not selected in the end, this project taught me the value of presenting big ideas with clarity and confidence. It sharpened my approach to brand systems, pitch meetings, and design storytelling. The experience shaped how I now approach creative direction—even in speculative or concept-driven work.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
