Design-driven
sports betting
A Bold Brand Concept for a Modern Sports Betting App
Over Under
A Bold Brand Concept for a Modern Sports Betting App
Created as a branding and mobile UI design exercise at Murray State University, Over Under explores the fusion of bold visual identity with clean, intuitive interface design. This concept project focuses on logo creation, brand strategy, and mobile experience mockups for a fictional sports betting platform aimed at a younger, design-savvy audience.
Designed to Feel Fast, Simple, and Premium
The app interface was designed with clarity and ease-of-use in mind. I created mobile screen mockups that highlight clean navigation, high-contrast UI elements, and subtle motion potential. The design emphasizes legibility, hierarchy, and touch-friendly layouts—blending the thrill of sports betting with a polished, user-friendly visual system.
Style Guide & Visual System
Consistency Across Every Touchpoint
I developed a complete visual language for the brand, including logo variations, color swatches, typography styles, and UI component mockups. Every piece of the system was built to reinforce the app’s identity—modern, bold, and built for quick decisions. The goal was a style that could scale across mobile, marketing, and beyond without losing clarity or impact.
Branding Isn’t Just About the Logo—It’s About Feeling
Over Under helped me deepen my understanding of how branding shapes user perception before they ever tap a button. It was a lesson in visual storytelling, minimal form-making, and creating something that feels real—even in concept. This project also challenged me to keep things sleek and functional, while still packing personality into every pixel.
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Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
