Innovative Design,
Impactful Engagement
Partnering with Shepherd University, I developed compelling and strategically engaging visual campaigns designed to captivate and convert prospective students. These creative solutions authentically represented Shepherd's dynamic campus life and academic excellence, driving substantial increases in student interest and applications.
Digital Advertising Across Platforms
Created adaptable, dynamic ads optimized for Meta, Snapchat, YouTube, and Connected TV (CTV), ensuring Shepherd University's message and visual identity remained cohesive and impactful across all platforms. These strategic visuals boosted visibility and student interaction dramatically.
Special Feature:
Innovative Animation
Leveraging advanced techniques, I crafted a standout YouTube advertisement featuring Shepherd’s mascot—a ram—through innovative rotoscope animation. Using Adobe After Effects, I isolated footage of the ram walking through the woods, layering the subject seamlessly over customized backgrounds and typography. This visually engaging animation not only showcased Shepherd University’s distinctive brand identity but also significantly increased audience engagement across YouTube, Meta, and Snapchat.
HAVE YOU HEARD?
Responsive Email &
Landing Page Design
Designed clear, responsive emails and landing pages optimized for both desktop and mobile use. My user-focused layouts simplified navigation and improved engagement, enhancing conversion rates and streamlining the enrollment journey.
Strategic Print Campaigns
Produced cohesive and visually appealing print materials, including eye-catching postcards and innovative mailers. Each item strategically communicated Shepherd University's strengths, capturing prospective student attention and reinforcing the university's unique brand.
Results Driven by Design
Significantly increased student inquiries and applications through targeted, visually cohesive campaigns.
Enhanced Shepherd University's brand visibility and recognition, particularly with innovative digital ad strategies.
Improved overall audience engagement and conversion rates through strategically designed digital, print, and animated materials.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
