Blending Tradition
with Modern Visual Strategy
Collaborating with the University of Indianapolis, I designed visually engaging and strategically sound marketing campaigns. My creative solutions seamlessly blended UIndy's traditional values with contemporary design elements, significantly increasing student engagement, application numbers, and overall brand recognition.
Digital Advertising Across Platforms
Developed versatile, cohesive ads optimized for platforms like Meta, Snapchat, YouTube, and Connected TV (CTV), maintaining a consistent brand voice and engaging visuals. This integrated approach amplified UIndy's presence online, driving increased student interactions and conversions.
Responsive Email &
Landing Page Design
Designed clear, responsive emails and landing pages optimized for both desktop and mobile use. My user-focused layouts simplified navigation and improved engagement, enhancing conversion rates and streamlining the enrollment journey.
Strategic Print Campaigns
Produced cohesive and visually appealing print materials, including eye-catching postcards and innovative mailers. Each item strategically communicated Shepherd University's strengths, capturing prospective student attention and reinforcing the university's unique brand.
Results Driven by Design
Supported steady year-over-year increases in applications through targeted, cohesive visual campaigns.
Successfully balanced UIndy's traditional branding with modern visual aesthetics, resulting in improved student interest and engagement.
Enhanced overall conversion rates and strengthened UIndy’s visibility and reputation among prospective students.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
