Modern Visuals,
Graduate-Level Impact
Working closely with the University of North Carolina at Pembroke (UNCP), I developed sophisticated, visually compelling enrollment marketing campaigns tailored specifically to graduate students. These strategic designs effectively communicated UNCP’s program strengths, directly contributing to significant enrollment growth.
Digital Advertising Across Platforms
Crafted cohesive, dynamic ads optimized across Meta, Snapchat, YouTube, and Connected TV (CTV). My strategic visual messaging clearly emphasized UNCP’s graduate programs and career opportunities, increasing student engagement and inquiries.
Special Feature: 360°
Special Feature: 360° Campus Views
Using Frame, I helped designed an immersive virtual space allowing students, parents, and counselors to explore UNCP digitally. This interactive experience provided a unique, engaging way to virtually tour the campus, enhancing understanding of UNCP’s environment and offerings.
Responsive Email &
Landing Page Design
Created intuitive, responsive email campaigns and landing pages optimized for seamless desktop and mobile experiences. Clear visual communication and streamlined user journeys significantly boosted graduate program applications and overall conversion rates.
Virtual Campus
Interactive Virtual Campus Experience
Using Frame, I helped designed an immersive virtual space allowing students, parents, and counselors to explore UNCP digitally. This interactive experience provided a unique, engaging way to virtually tour the campus, enhancing understanding of UNCP’s environment and offerings.
Strategic Print Campaigns
Produced professional and engaging print materials including informative mailers and impactful postcards. Each piece was strategically designed to reflect UNCP’s academic excellence, research opportunities, and vibrant campus culture, effectively capturing graduate student attention.
Results Driven by Design
Achieved a notable 5% growth in graduate enrollment, significantly surpassing national trends.
Elevated UNCP’s visibility and reputation among prospective graduate students through targeted, modern visual campaigns.
Directly improved graduate student engagement, inquiries, and application conversions with strategic, cohesive visual storytelling.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
